Retail Industry

End of Financial Year 2021
GBG Australia Shopper Insights


As retailers prepare for the End of Financial Year (EOFY) sale event, it is vital for them to keep track of Australian online shopping statistics. GBG analysed our Loqate transaction data derived from working with some of Australia’s largest fashion, beauty, luxury and personal technology marketplaces and brands to unlock industry trends and consumer insights to help retailers make the most of your end of financial year (EOFY) sale period

EOFY Infographic box

Key findings


35% growth in transactions in June 2020 compared to June 2019


The Health & Beauty category saw the highest growth in transaction in June 2020 vs June 2019 with a 185% growth 


The Fashion & Apparel category captured 40% of online purchases in June 2020


81% % of uplift on June 30 vis-a-vis average daily volume of transactions in June 2020


57% of Australian shoppers planned on snapping up a bargain in the EOFY sales period.


63% of millennials and 80% of Gen Z said they always look for sales or discounts.

Download the infographic to find out

  • Trends to continue in 2021.
  • What are Australians buying online?
  • How to take advantage of the end of financial year (EOFY) sale period?
  • How Loqate can help Australian Businesses enhance digital experience this holiday season?

Download the infographic