GBG Australia Shopper Insights

The Holidays Unwrapped: 2020 Holiday Shopping Trends Projection


To help retailers get prepared for a digital-first holiday, GBG analysed our Loqate transaction data derived from working with some of Australia’s largest fashion, beauty, luxury and personal technology marketplaces and brands to understand how consumers are planning to shop this season

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Christmas 2019

Key findings


Black Friday saw the most number of transactions across the many major sales


The COVID pandemic has created an uplift in retail online transactions


Australians enjoy cross border shopping


February saw the lowest volume of transactions across the year

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Download the infographic to find out

  • How much uplift would retailers see during Black Friday
  • What is the second major sale to gear up for
  • When do retailers need to be ready for each major sales event
  • How retailers can create a great online shopping experience and maximise revenue uplift in 2020

Get ready for a successful 2020 holiday sale season

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